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AI is changing how brands and agencies gather and activate consumer insights. However, traditional data sources haven’t kept pace with how consumers have changed in the last few years.

To attract, grow and retain customers, brands need data that goes deeper and reveals a whole-human understanding — first-party data without enrichment only tells part of customers’ stories. Download this guide from Resonate to learn how Resonate’s AI neural network, rAI, is helping brands recognize the values that drive people and the buying patterns that predict their behavior to deploy personalized marketing that wins over consumers.