As influencer marketing grows up, brands, agencies experiment with new content tools like bots Influencer marketing is maturing as a business for many media firms, as they find ways to leverage creator content and gain new audiences. Additional coverage: - When it comes to digital innovation, Starbucks has been a pioneer on a number of fronts. Some say its new Web3 loyalty program will be a litmus test far beyond the world of coffee.
- As shoppers continue to shift to e-commerce, legacy retailer J.C. Penney is making its strategy digital-first to keep up.
- For the latest edition of Digiday's Confessions series, in which we exchange anonymity for candor, Digiday spoke to a Super Smash Bros. tournament organizer to explore how Nintendo's involvement — or lack thereof — has stymied the growth of the game's vibrant esports scene.
- To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. According to new research from consumer experience intelligence platform Disqo, it's got a lot more protein for a media diet than it's being credited with.
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| | | | | Influencer marketing is maturing as a business for many media firms, as they find ways to leverage creator content and gain new audiences. | | |
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howdy! | | | | | Starting with a small group of members and employees, Starbucks will invite participants into “journeys” that allow them to collect NFTs and points that unlock new benefits and experiences. | | |
| | | | | Advertisers: How are you using premium video to engage audiences in the larger premium content ecosystem? | | |
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howdy! | | | | | As shoppers continue to shift to e-commerce, legacy retailer J.C. Penney is making its strategy digital-first to keep up. | | |
| | | | | The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. | | |
howdy! | | | | | Unlike other publishers such as Activision Blizzard and Riot Games, which have pumped millions of dollars into organizing and marketing esports leagues for their titles, Nintendo has never offered serious prize money for competitive Smash events. | | |
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| | | | | While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to allow marketers more flexibility. | | |
howdy! | | | | | Social as a marketing channel has more impact than its credited with, says new research from the consumer experience intelligence firm Disqo | | |
howdy! | | | | | Brands such as P&G and Unilever have cooled on auditors’ proposals in a study led by the ANA. | | |
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