Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering.
| Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH will help differentiate its ad offering. Additional coverage: Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue's most recent earnings report. Publishers' events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research. With ongoing world conflicts and an upcoming presidential election, 60% of workers say they've talked politics with coworkers in the past year. But polarized viewpoints are also causing tensions at work. Our most-read story this week: Influencer or creator? Here’s how marketers can know who to hire. Other things to know about Join us December 4-6 at the Digiday Programmatic Marketing Summit, where we’ll connect attendees with leaders from Ogilvy, PMG and many more. Don't miss this opportunity to secure months' worth of meetings over the span of just three days. According to research from Bango, 78% of U.S. consumers want a single platform for all their subscriptions. Sponsored by Bango. For publishers, the widespread, unauthorized disclosure of first-party data on third-party sites creates costly financial, reputational and operational challenges. Sponsored by Google Privacy Sandbox. | | |
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