Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | More brands are beginning to export the benefits of influencer content via programmatic ads. | | |
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howdy! | | | | | For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats. | | |
| | | | | Optimizing measurement strategies for streaming apps unlocks valuable insights that drive user engagement, platform performance and revenue growth. | | |
howdy! | | | | | Epic’s marketing support of specific Fortnite Creative experiences does not represent an official partnership between the game developer and the creator studios that published those experiences. In fact, the developers who benefited from the campaign only found out about it when it crossed their own social feeds. | | |
| | | | | Digital threats are more prevalent than ever across the connected landscape. Proactive approaches that take heed of major security trends are needed to secure consumer trust and protect businesses. | | |
howdy! | | | | | This week’s Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic challenges. | | |
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| | | | | Marketers need a new measurement solution that operates on a common framework to address current limitations and align with new consumer behaviors — geography, instead of IDs offers a way forward. | | |
howdy! | | | | | About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey. | | |
howdy! | | | | | B2B companies are front and center of its latest market pitch. | | |
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