Most agency networks do not advertise their trading desks in the way they did during the advent of programmatic media.
| Despite claims of their demise, agency trading desks are alive and well. They just look different than they did before. Agency trading desks were previously viewed as black-box buys of cheap inventory during the advent of programmatic media, whereas now they are much more focused on using ad tech to buy quality media as well. Read more below. Agency trading desks were previously viewed as black-box buys of cheap inventory during the advent of programmatic media, whereas now they are much more focused on using ad tech to buy quality media as well. Here's a deep dive into how they've evolved. Facebook has announced a test in the U.S. for media companies, including BritBox and Tastemade, to sell subscriptions to view their videos without ads through the social network. But as with any program in which a large platform plays intermediary between publishers and their audiences, there are pros and cons to allowing Facebook to play that role. On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Time Out CEO Julio Bruno to discuss turning a brand into an experience, why print still works and the importance of brand control in licensing deals. Edited highlights below. Other things to know about Become a Digiday Event Insider to connect more and gain insights about the trends shaping the industry with access to special rates on passes, invitations to exclusive events and much more. Learn more and apply here. "Wordscapes" publisher PeopleFun cracked the code on making money from mobile games — but not without a complex array of ad formats and personalized targeting techniques. Here's how they did it. Sponsored by AdColony. | | |
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| Brands in Culture | | Time Out’s Julio Bruno: What readers want is community | | On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Time Out CEO, Julio Bruno to discuss turning a brand into an experience, why print still works and the importance of brand control in licensing deals. |
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