Sports publishers and sports betting platforms are wagering that connecting the two sides will lead to a big payoff.
| When it comes to editorial coverage, the sports betting market is already getting crowded. But the action is no longer simply in the coverage, and publishers are entering the sports betting business themselves, spurred by the Supreme Court overturning a ban on sports betting outside of Nevada in May 2018 and New Jersey legalizing that business a month later. Read more below. Sports publishers and sports betting platforms are wagering that connecting the two sides will lead to a big payoff. Asics is using a viewable cost-per-thousand impression to avoid paying for ads that are not in view. More publishers are building paywalls and developing reader revenue strategies in the face of an increasingly unstable digital advertising landscape. Other things to know about Media buyers have more tools than ever to measure the efficacy of campaigns. But in the process of proving the value of each channel, it is easy to end up with a lot of data that is not actually useful. Learn how to cut through the noise and insure measurement tools are used effectively and efficiently at the Digiday Media Buying Summit. Luxury clothing brands, with their complex global product lines and fragmented technology, often struggle to create accessible online shopping experiences. To compete with digital-native brands, they need to learn how to plan a digital shelf strategy. Sponsored by Salsify. | | |
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