With M&A activity on the rise in gaming and esports, some observers believe that many of today’s leading esports organizations will inevitably evolve into holding companies. Depending on who you ask, this is either the hottest or coldest take in esports. Read more below. - At the moment, esports organizations across the world are in the midst of transitioning from a focus on competition to a holding company model — all while shouting their love for competition from the rooftops to maintain brand legitimacy.
- Here’s why Lauren Williams left Vox as editor-in-chief to create news nonprofit Capital B which aims to report on issues like politics, criminal justice and health specifically for Black people.
- More than 40% of publishers said they lost talent to the Great Resignation in 2021, according to the latest Digiday+ Research.
- While sweepstakes prizes are nothing new – marketers, especially those without a spot airing during the Big Game, have used the chance to win something to get consumer attention around the Super Bowl for years. More in this Digiday+ Marketing Briefing.
- IAB Tech Lab unveils new working group to tackle evolving consent frameworks.
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| | | | | At the moment, esports organizations across the world are in the midst of transitioning from a focus on competition to a holding company model — all while shouting their love for competition from the rooftops to maintain brand legitimacy. | | |
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howdy! | | | | | After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. | | |
| | | | | Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. | | |
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howdy! | | | | | More than 40% of publishers said they lost talent to the Great Resignation in 2021. | | |
| | | | | With the walls between people’s personal and professional lives crumbling, brands are reapproaching the way they use B2C and B2B data to reach customers. | | |
howdy! | | | | | While sweepstakes prizes are nothing new – marketers, especially those without a spot airing during the Big Game, have used the chance to win something to get consumer attention around the Super Bowl for years – adding an interactive, gamifying element to the mix seems like it may become a more popular approach this year. | | |
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| | | | | Publishers, we want to know: How does personalization come into play in your email engagement strategy? Take this survey for a $5 Amazon gift card. | | |
howdy! | | | | | The IAB’s Annual Leadership Meeting kicks off today, its first IRL conference (remember those?) since 2020 when it declared “Project Rearc”, a.k.a. the hunt for a third-party cookie alternative. This time, the trade body wants to explore “privacy-enhancing technology”, also known as “PETs” with its recently unveiled working group. The “PETs” Working Group enters the […] | | |
howdy! | | | | | The indie media agency, an offshoot of creative agency Mother, has picked up new clients, who intentionally are not behemoths with extraordinary demands, per Gaines. | | |
| | | | | After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. |
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