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As the iPhone Turns 10, Retailers Are Still Trying to Figure Out How to Be True Omnichannel Enterprises Even while offline shopping is increasingly a smartphone game By Christopher Heine The iPhone celebrates its 10th birthday Thursday, and many news outlets will commemorate Apple's pocket-size supercomputer and the always-connected impact it's had on the culture. As they should. But here, let's use this mobile milestone to examine whether retailers have adequately reacted to the seismic shift in shopping behavior that can be traced back to...
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Facebook Just Bolstered Its Retail-Focused Dynamic Ads With Video and Merchandising Overlays Social platform is taking early aim at holiday marketers By Christopher Heine Holiday retailers typically buy their media in August, yet Facebook held a press junket at the Gramercy Park Hotel in New York this morning--a week before the Fourth of July--to get the word out about a handful of new, merchant-focused advertising features. Anything to get a yuletide head start on rival Google while angling for...
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Google Faces $2.7 Billion Fine From EU Over Skewed Search Results Accused of giving preferential treatment to its own shopping site By Sami Main According to the European Commission, Google has been steering users in the EU toward its own shopping platform rather than giving them an equal choice between its competitors. "What Google has done is illegal under EU antitrust rules," said Margrethe Vestager, a top antitrust official with EU regulators. "It denied other companies the chance to...
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This Infographic Shows How Trump Is Absolutely Driving Media Twitter A detailed look inside 783,000 tweets worldwide By Christopher Heine Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights...
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BuzzFeed’s Latest Crazy Invention Is a Fidget Spinner That Contains Lip Gloss The publisher's Product Lab strikes again By Sami Main BuzzFeed has taken fidgeting to a new, glamorous level. Now, kids and people who want to stay "stylish" while they fidget can order a GlamSpin, a combination of a fidget spinner, lip gloss container and toy. The GlamSpin will have three flavors of lip gloss: Peach Whirl, Grape Twist and Strawberry Cyclone. BuzzFeed's Product Lab...
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Twitter’s New Star-Studded Ads Demonstrate How Hashtags Connect All Sides of a Story Two new spots debut today By Marty Swant Just a week after debuting a campaign featuring Chance the Rapper at the Cannes Lions festival, Twitter is rolling out two more additions to its lineup of ads aimed at helping people understand why they should be on the platform. The ads--part of the new #SeeEverySide campaign--will run on digital and online premium video platforms...
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The 8 Stages to Snapchat’s Extremely Buzzy 3-Year Ride at Cannes From candid remarks to a Ferris wheel, it's been an intriguing run By David Cohen The Snapchat-branded Ferris wheel at this year's Cannes Lions International Festival of Creativity is quite appropriate, as it's been a wild ride for the messaging app at the past three editions of the gathering in France. Snapchat founder and CEO Evan Spiegel took Cannes by storm in 2015, at the ripe young age of 25,...
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