Revelations of Apple and Google's financial relationship has convinced some observers convinced change is on the horizon. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Revelations of Apple and Google’s financial relationship has convinced some observers convinced change is on the horizon. | | |
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howdy! | | | | | As government officials explore ways to rein in AI, tech companies are looking for new ways to raise their own safety bar before it’s forced on them. | | |
| | | | | Retailers are monetizing first-party data via commerce media to deliver brands valuable shopper insights to improve messaging, engagement, campaign performance and more. | | |
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howdy! | | | | | During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. | | |
| | | | | For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. | | |
howdy! | | | | | Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is. | | |
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| | | | | Advertisers are increasingly leveraging the contextual targeting capabilities of YouTube to reach relevant audiences without compromising user privacy. | | |
howdy! | | | | | Threads could have been the missing link between marketers and the fediverse. But if it will is up for debate. | | |
howdy! | | | | | The game will serve as a brand marketing tool to advertise pressure probability — which predicts the likelihood of each defender creating a pressure during plays, using four different AI models based on over 90,000 plays from the last five years of football. This data set launched across NFL properties in 2023. | | |
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