Here’s what Snapchat, Meta, Pinterest, YouTube, Reddit, WeAre8 and Substack are doing to capitalize on the TikTok ban.
Here's what Snapchat, Meta, Pinterest, YouTube, Reddit, WeAre8 and Substack are doing to capitalize on the TikTok ban. We want to know – what is your TikTok contingency plan? Take our survey. Additional coverage: Amazon wants to be a big brother to brands seeking their cut of the retail media gold rush. As Discord’s budding romance with brands and advertisers continues, the platform has hired its first-ever chief business officer to scale up its sales and partnership business. As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others have failed? With a TikTok ban likely, livestreaming creators in particular are lamenting the potential death of the platform’s so-called “clipping culture,” which they believe had an uplifting effect on their followings on both TikTok and other platforms. Workplace experts say Meta’s layoffs signal broader trends reshaping tech talent beyond mere performance concerns. Our most-read story this week: The Trade Desk announces plans to acquire Sincera Other things to know about Enter the Digiday Media Buying and Planning Awards for the chance to put your achievements in front of judges at Mindshare, Good Apple and more. Explore this year's categories and enter by February 7 to be considered. Studies show that news readers place greater value on ads appearing on trusted news sites and do not associate negative feelings related to the content with adjacent advertising. Sponsored by Seedtag. Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. Sponsored by Zeropark. | |
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