Marketers weren’t sold on X/Twitter's competitors. But as turbulence continues, can they be convinced?
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National CineMedia and Screenvision partnered with mobile and location tech firm The People Platform to integrate their joint cinema audience data into Nielsen’s Respondent Level Data feed for the first time. This week’s Digiday+ Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business. Time's bookazine business and collectible covers are helping maintain profitability in print at a time of decline. Juan “Hungrybox” Debiedma has been a member of Team Liquid for over 10 years. The decade-plus collaboration shows how gaming creators have benefited from esports organizations’ long-term approach to talent management. Other things to know about Enter the Digiday Awards for the opportunity to be recognized as the best in media and marketing. Discover this year's new categories and submit by Friday, June 21 to save. As the cookie-free world draws near, marketers are shortlisting the impacts their industry will absorb and how post-cookie changes will affect their businesses on a granular level. Sponsored by Resonate. Marketers are optimizing campaign targeting and messaging by leveraging data-driven consumer insights. Sponsored by Acxiom.
National CineMedia and Screenvision partnered with mobile and location tech firm The People Platform to integrate their joint cinema audience data into Nielsen’s Respondent Level Data (RLD) feed for the first time.
B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success.
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
According to a recent global survey of more than 1,500 e-commerce and brand marketers, 53% of respondents use predictive or conversational AI to aid in curating insights — going beyond ChatGPT to better serve their customers. Download this report for more insights into how marketers are using AI.
Debiedma is one of the longest-tenured creators on the roster of any major esports organization. To learn why he’s stuck with Team Liquid for so long, Digiday spoke to the Twitch streamer for an annotated Q&A.
The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data.
