Not all of the conversations at Cannes were creative in nature.
| Not that programmatic was ever really the belle of the Cannes Lions ball, but picture the situation this year: shrinking ad budgets in the open programmatic marketplace, the MFA controversy blowing up, domain spoofing concerns, Google delaying third-party deprecation (again). Additional coverage: The Private Aggregation API provides a means for marketers to receive reach and frequency reports post-cookie. Watch our explainer video to find out WTF is the Private Aggregation API in Google’s Privacy Sandbox. Cannes Lions 2024 was full of AI-related news, onstage talks and off-record convos about humans, bots and the future of creativity. There are two ways to look at the emerging influencer marketing industry: the talent side and technology side of the business. More in this Digiday+ Media Buying Briefing. The Trade Desk disabled access to Yahoo's video inventory across the open market in a dispute over how the latter labels its media inventory, and while negotiations are ongoing, further repercussions are in prospect. At Cannes Lions and beyond, the much-predicted “year of gaming” could be the advertising industry’s next “year of mobile.” Read what you might've missed at Cannes Lions 2024. A curated approach to email could provide marketers with alternatives ahead of cookie deprecation. Prominent esports team Evil Geniuses announced a rebrand on June 20. The goal: to help move the company past a series of scandals that shook fans’ confidence in its brand in 2022 and 2023. Other things to know about Your last chance to save on entries for the Greater Good Awards is this Friday, June 28. Showcase your company's commitment to making a difference and having a positive impact. As the digital news industry looks toward 2030, it’s clear that the future of news consumption will be interactive, personalized and community-driven. Sponsored by Viafoura. As the value of legacy identifiers declines, publishers are activating their first-party data as a durable, privacy-first approach to support ad targeting and personalization. Sponsored by Amazon Ads. | | |
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howdy! howdy! howdy! howdy! | Gaming & Esports | | Why the 'year of gaming' might be the ad industry’s next 'year of mobile' | | The fact that the much-anticipated “year of gaming” hasn’t happened yet is not necessarily a harbinger of doom for the gaming industry and its advertising dreams. Much like how mobile is now a standard advertising channel despite the lack of an agreed-upon “year of mobile,” the hype surrounding the concept of a “year of gaming” could simply fade away as gaming becomes a default method for individuals to socialize online and access digital content. | | |
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