At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.

May 02, 2025

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google's mic-drop announcement. Additional coverage: With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income. Some companies just don’t lose — even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape. Google bows to advertisers’ calls for transparency with its latest Pmax update. Read this week's Digiday+ Ad Tech Briefing. Marketers face a tough choice with tariffs: hold the line, or beat a measured retreat? Let's review the arguments on either side of the aisle. Our most-read story this week: The winners and losers of Google’s third-party cookie reversal From sister site, WorkLife: As President Donald Trump blows past his first 100 days in office, he leaves American workplaces experiencing historic levels of policy-driven change — and employee anxiety. Other things to know about Just announced: Adobe, Harvard Business Review and Disney Advertising are among this year’s Digiday Media Awards finalists. Check out the full list here. AI-powered brand safety tools now assess tone, sentiment and audience signals, helping advertisers find better media alignments and improve performance across closed ecosystems. Sponsored by Channel Factory. Earlier this year, A+E Networks rebranded as A+E Global Media, reflecting its transformation into a digital-first, globally focused content company. Sponsored by A+E Global Media. Top Stories Ivy Liu Life Beyond the Cookie At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement. howdy! Navigating Economic Instability Why some creators are returning to traditional jobs and side hustles as brand deals slow With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income. Advertisement Sponsored by Copyleaks AI is challenging content ownership norms A new guide explores how publishers respond to the rise of AI-generated content and protecting copyrighted work from unauthorized use by large language models. howdy! The Programmatic Marketer Advertisers may be pulling back – just not from Amazon The commerce giant raked in $13.92 billion in the first quarter of the year. Sponsored by LiveRamp How data collaborations are unlocking scalable growth Companies like Live Nation and Instacart are using data-driven partnerships to fuel growth. Success depends on interoperability, unified identity frameworks and a phased strategy to turn data into measurable business outcomes. howdy! Generative AI At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape. Advertisement Sponsored by Optable How publishers are adapting to signal loss and fragmentation Publishers are preparing for the next era of audience targeting. A new report surveys 97 media owners on identity, collaboration and monetization in a privacy-first landscape. howdy! Life Beyond the Cookie Ad Tech Briefing: Google's Pmax updates suggest it might finally listen Google bows to advertisers’ calls for transparency with its latest Pmax update. howdy! Managing Through Crisis The case for and against… advertising through the trade war Marketers face a tough choice in the face of tariffs: hold the line, or beat a measured retreat? Let’s review the arguments on either side of the aisle. All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend