Highlights include the Meta Quest 3S mixed reality headset, AI updates, upgraded Ray-Ban smart glasses and a new Orion augmented reality device.
| Highlights from the 2024 Meta Connect developer conference include the Meta Quest 3S mixed reality headset, AI updates, upgraded Ray-Ban smart glasses and a new Orion augmented reality device. Additional coverage: Fintech brands PayPal, Klarna and Chime have all spent the last few months ramping up their brand awareness efforts, enlisting high-profile celebrities and launching brand campaigns to differentiate themselves from their competitors. X claims to be a community safe zone and a prime advertising playground, according to its latest transparency report — its first since 2021. The esports industry appears to be in a more tenable position that it was at this time last year, with brands from Mastercard to Amazon starting to ramp up their spending. Amir Malik is set to join Alvarez & Marshall from Accenture Song as observers tip an oncoming flurry of private equity-backed mergers and acquisitions in digital media. Get a glimpse at what's on publishers' minds in our overheard from the Digiday Publishing Summit in this Digiday+ Media Briefing. Other things to know about Just released: The Digiday Technology Awards Winners Guide highlights winning campaigns from Adobe, Soundcloud, Disney, Spectrum many others. Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools. Sponsored by The Media Trust. Brands using platforms that enable advanced contextual targeting directly within their DSPs via the IAB’s Content Taxonomy gain more effective audience reach. Sponsored by GumGum. | | |
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