AT&T plans to buy out The Chernin Group's stake in Otter Media, a joint venture the two companies formed three years ago that serves as a digital holding company for video businesses such as Crunchyroll and Fullscreen. "You are either with his belief system or not." Former San Francisco 49ers quarterback Colin Kaepernick landed on the cover of GQ's "Men of the Year" issue, but he hasn't appeared in a partnership deal or large campaign with a major brand since the 2015 NFL season. Here's why. Fifteen percent of marketers still haven't prepared for the looming enforcement of the General Data Protection Regulation. These four charts illustrate the ad industry's readiness for the new rules. Digiday asked industry leaders at the Digiday Video Anywhere Summit about why video production is one of their biggest challenges, and 64 percent of them said cost is a factor. Subscribe to Digiday+ to learn more about why publishers find producing video difficult. Oath, the entity that houses Yahoo and AOL, has laid off up to 560 people -- slightly less than 4 percent of its global workforce -- in the second round of cuts there since Verizon completed its acquisition of Yahoo in June. Don't miss tonight's early deadline to enter the Digiday Publishing Awards - check out categories ranging from social media to branded content. Enter by midnight EST before fees rise. Join Deloitte Digital for a webinar on the emergence of new standards in media and publishing. You will learn how to keep up with new revenue-recognition standards, what cloud technology's current role is and more. Sponsored by Oracle and NetSuite. |
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Sahil Patel Time Warner is a big deal for AT&T, but it also has another video investment — in OTT — that’s a valuable acquisition target. |
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Ilyse Liffreing Agency experts suggest the quarterback should partner with brands that have embraced social issues. |
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Sponsored Content Digital Remedy Learn about the risks and advantages of influencer marketing. While it might be difficult to expect instant ROI when using influencers, the true results will come to light over time. Sponsored by Digital Remedy. |
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Seb Joseph Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. |
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Mark Weiss Publishers also struggle with the time it takes to make video and keeping up with demand for video. |
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Sponsored Content Oracle and Netsuite Join Deloitte Media and NetSuite to discuss trends in the media, publishing and entertainment industries. You'll hear from industry professionals on strategies to stay ahead of the curve and the importance of adapting to new market trends. Learn how cloud business management software can offer your team the flexibility it needs to scale for growth. Sponsored by Oracle and NetSuite. |
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Sponsored Content Alliance for Audited Media Ad fraud is everywhere -- and marketer frustration is building. With the current supply chain structure enabling ad fraud on both fake and legitimate sites, it’s time for a quality ecosystem built on trust and transparency. Read on to learn more. Sponsored by Alliance for Audited Media. |
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