| AT&T will soon fully own Otter Media, providing the telecommunications company the opportunity to become a bigger player in direct-to-consumer streaming channels. "I've got to stay focused on YouTube." Digital video creators are sticking with YouTube despite frustrations with the platform and competitors' attempts to poach them. Vogue is diversifying away from Facebook, turning to search, newsletters and Instagram. IGTV launched last week, and companies like Chipotle, Nike and Netflix were some of the first to test it. Here's how the early adopters are using the feature. Learn how savvy brands are now using influencer marketing, how to grow and motivate a high-performing content team, what the future holds for content ROI and more at the Digiday Content Marketing Summit. Register now to reserve one of a limited number of passes. We'll be joined by hundreds of media-buying executives at the Digiday Media Buying Summit from Oct. 15-17. Learn more and register now for the chance to connect with leaders from some of today's biggest brands and agencies. Digiday and its parent company Digiday Media stand with immigrant families separated under the Republican administration's "zero tolerance" policy. Read the statement of action here, and donate to four organizations working to represent and reunite families. |
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| Sahil Patel Vrv, a subscription video bundle with streaming channels from Crunchyroll, AMC Networks and others, opens up new opportunities for AT&T. |
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| Tim Peterson Top YouTube stars long for competitors to rival Google's platform, but have yet to find an adequate alternative. |
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| Sponsored Content IBM Watson Marketing While AI can create excitement in some, it can make others feel uncertain--sometimes even worried about their futures. We'll dive into some of the misperceptions at the heart of these anxieties through the anonymous confessions of several marketers. Sponsored by IBM Watson Marketing |
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| Max Willens Despite a 30 percent decline in Facebook traffic, the glossy has grown unique visitors by focusing on search, newsletters and Instagram. |
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| Ilyse Liffreing Companies like Chipotle, Nike and Netflix, along with a slew of publishers, influencers and celebrities, are testing the waters of IGTV. |
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| Sponsored Content AppNexus Back in the early days of digital advertising, technologists struggled to solve one of the most difficult tasks in yield management: forecasting delivery to fulfill guarantees to buyers. Over a decade later Yieldex co-founder Doug Cosman patented a combination of clever algorithms to enable dramatically more accurate forecasting. Learn how delivery optimization is taking over more of the complex repetitive work, freeing time up for more strategic thinking. Sponsored by Appnexus. |
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| Sponsored Content Oracle and Netsuite Ask any savvy marketer and they'll agree--blockchain technology is one of today's hottest topics in tech. But just how many of those same marketers truly understand the best uses for blockchain technology? Learn how to use blockchain technology to its fullest potential to help solve the challenges that arise in an increasingly connected digital world. Sponsored by Oracle and Netsuite. |
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| January 2019 - December 2019 |
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Last chance deadline:
June 29, 2018 |
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Last chance deadline:
June 29, 2018 |
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ALL EVENTS |
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