Hulu and YouTube are the first stops for TV ad buyers at the NewFronts, though other platforms such as Twitter are beginning to inch their way in.

Billings have turned into a contentious issue at agencies.

Consulting firms still cast a long shadow over agency holding groups.

Kenny Mitchell may be outside Snapchat's core demographic -- he's 43 years old -- but the brand marketer is one of the rare execs who have the knowledge and appreciation of the platform.

For Digiday+ members: In an April Digiday survey of 73 marketing executives all bringing work in-house, 71% said they are not relying on outside help from agencies or consulting firms.

Connected TV has overtaken mobile for the largest share of digital video ad impressions. Learn how to invest there intelligently at the Digiday Programmatic Marketing Summit.

If brands want to stay ahead, their marketing decisions must be backed by data. Discover which data sources to trust. Sponsored by Jumpshot.

 

At the scaled-down NewFronts, the platforms continue to command upfront deals

Sahil Patel

Hulu and YouTube are the first stops for TV ad buyers at the NewFronts, though other platforms such as Twitter are beginning to inch their way in.

'Things have become so transactional': Clients are scrutinizing agency billings more than ever

Shareen Pathak

“The story is really in the value of the agency.”

 

Why addressable TV is the logical next step for DTC brands

Sponsored Content Cadent

To date, direct-to-consumer brands have been focused on sending targeted ads to consumers via premium online video -- but recently, there has been a shift. Some major DTC brands are taking their marketing to the next level by using television to reach their target audience. Sponsored by Cadent.

To compete, agency holding groups borrow from consultancies' playbook

Seb Joseph

Two years ago the ad industry shrugged off the threat of consultancies, whereas now the CEOs of the three largest holding groups are trying to make their businesses more like them.

'He understands the platform': Snap's first chief marketing officer has a track record for success on Snapchat

Kerry Flynn

Kenny Mitchell led Gatorade's dunk AR lens during the 2016 Super Bowl and AR game during the 2016 U.S. Open.

What brands need to know about buying third-party ecommerce data

Sponsored Content Jumpshot

Online shopping used to be simple but in today's online retail landscape, things have changed. Conclusions must be backed by data -- but it's up to brands to discover for themselves just which data sources to trust. Sponsored by Jumpshot.

Report: Why consumers are frustrated with mobile streaming

Sponsored Content Penthera

As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera.

 
 
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