Plus, the Black Friday email trifecta.
| Performance marketing | | | Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial. | | |
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| Email marketing | | | Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year. | | |
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| Marketing technology | | | Including rich content on a phone call, like the company name and logo, makes people more likely to answer. | | |
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| MarTech webinar | | | Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. | | |
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| B2B marketing | | | Here's our guide to LinkedIn's tools, marketing strategies and best practices. Updated with the new post-boosting lead gen tool. | | |
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| Email marketing | | | Everything from new bulk email requirements to deliverability best practices. Updated with optimal seasons, weeks, days and hours for sending. | | |
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| Brand marketing | | | Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard. | | |
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| B2B marketing | | | Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy. | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Marketing automation platforms are the most often replaced piece of martech. Good thing we have a guide to help you find the right MAP for your team. | | |
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