DECEMBER 18, 2019

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday December 18. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Rev up revenue with marketing strategies and campaign ideas to help you capitalize on the biggest shopping days of the year. Grab your copy of The Holiday Marketing Guide for Auto Retail now!

It's a nice combination: Auto financing remains robust and defaults stay low.

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Holiday auto ads are out in full force. View the top five most-watched spots here.

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The burly new Chevy Tahoe and Suburban make their presence known. They tag teamed to win more than 40% of segment share.

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An iSeeCars analysis ranks the best used cars based on reliability, value and safety.

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The strength of the auto-retail model is evident yet again, according to the Haig Report covering dealership trends.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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