JANUARY 31, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Jan. 31. (One 2018 month down, 11 more to go.) To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

WardsAuto predicts vehicle sales to drop by 700,000 this year. But the industry isn’t pushing the panic button. Here’s why.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

Off to a slow start (well, slower, as we said in the above item). Our sales forecast: January sets the stage for an anticipated year-over-year decline. Check out the chart.

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The world went digital. That’s one reason Finbarr O’Neill cites for his decision to step down as J.D. Power’s head honcho.

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Manage compliance with confidence with the new 2018 Dealertrack Compliance Guide
It’s the industry’s unrivaled reference on all things F&I Compliance, including:
• New federal laws and regulations
• How to avoid issues with the CFPB and FTC
• Recommended practices for data safeguards and identity theft protection
• Compliance management tips
Order your copy today or register for immediate access to a digital copy now.

More than 2,000 dealer customers will convert from tronc’s affiliate network into Cars.com’s direct sales channel. Click here for more on that.

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Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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