Automation can free humans up to do human things Acoustic CMO Norman Guadagno looks at the best ways of incorporating automation into your tech stack and its benefits to marketers.
ClickZ Daily: October 22, 2020 |
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| Hello! As part of our Marketing Automation week, today we have Acoustic CMO Norman Guadagno looking at the best ways of incorporating automation into your tech stack and its benefits to marketers. He writes: Automation can play a role in every slice of the digital marketing tech stack. If anything, your most effective way to bring the tech into the stack is to not focus on a particular aspect, but to take a holistic approach and think about where it can help. Want to know more about the current state and future of Marketing Automation? Check out our free two-hour virtual summit today at 4PM (UK time). Also, Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. “While optimizing video content for varying digital platforms is a good step, brands also can’t lose sight of the importance of storytelling. Stories must be clear and concise to grab the attention of potential customers,” says Maarten. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Norman Guadagno Acoustic CMO Norman Guadagno looks at the best ways of incorporating automation into your tech stack and its benefits to marketers. |
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Digital Marketing Maarten Boon Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read more |
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| AI & Automation Clate Mask Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to leverage the two in an effort to sustain a smooth and efficient operation to grow and serve customers. Read more |
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| Digital Marketing Jon Miller Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read more |
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| Digital Marketing DeepCrawl DeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read more |
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| Sidecar helps retailers create powerful performance marketing campaigns to consumers on the channels they use most. We combine deep data, knowledgeable humans, and inspired technology to deliver seamless experiences that turn shoppers into buyers. Read more |
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