AUGUST 6, 2019

“No data sources can quantify emotions, but emotions trump logic,” says Eric Dreisbach of the NADA Academy.

Kelley Blue Book Instant Cash Offer: Get to 'Yes' Easier
The Kelley Blue Book Instant Cash Offer tool is modernizing with two new enhancements to drive inventory and sales. With increased sales opportunities, you can say “yes” to more customers. Align yourself with the #1 most trusted third-party automotive brand. Click here to learn more.

Auto Marketers, Are You Talking to Me?

Personalize messaging to better speak to customers based on their preferences and needs.

At Car Dealership (and Elsewhere), He’s King of BING

The best way to combat negative people is to be the most positive person you know.

Gen Y, Gen Z and Subprimers Shop Most for Auto Insurance

Millennials (born between 1980 and 1994) and Generation Z (born as early as 1995) made up 39% of auto-insurance shoppers last year, says TransUnion.

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