| Good morning, Marketer, and technology should have the power to simplify your work. Where does technology get that power? From marketers. It all depends on how the technology is used. And those best practices are established by the team. Today, you can read about some ways to simplify and avoid failures in marketing measurement from our contributor Katie Robbert. A successful measurement plan depends on firm actions that will be taken based on the data. The team decides these. It’s more than just collecting and analyzing data. And for all other marketing projects, take the time to establish a knowledge base for your marketing work management tool. Once everyone’s on the same page, work gets simpler! P.S.: Our colleagues at Search Engine Land now have a chatbot too, built on ChatGPT and trained on their own content. Check it out. Chris Wood,
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