| While publishers are panicking about Facebook's news feed change, one group could benefit from the move: influencers and their followers. "You just have to have a balanced portfolio." CNN's Meredith Artley discusses the company's platform strategy, the importance of scale and more on the latest Digiday Podcast. "You should never build a business on someone else's benevolence": A year into Axios, the publisher's CEO Jim VandeHei weighs in on Facebook's feed purge, the company's plan for subscriptions and its approach to video. An unintended consequence of Facebook's feed shift: Publishers might become more vulnerable to ad fraud, as they turn to traffic resellers to make up for clicks they lose from the platform. Retail execs: Apply here for a complimentary pass to join us at the Digiday Retail Summit, where we'll discuss how the Amazon shift is affecting the retail industry and its customers, from sharing your brand story to acquiring data to develop better messaging and products. As media agencies are becoming more well-versed in programmatic, they are reducing the number of ad tech companies they rely on. At the Digiday Media Buying Summit, hear from Cadreon's North America managing director Erica Schmidt on how this helps streamline work processes and leads to more transparency in the industry. Reserve your spot in New Orleans today. |
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| Shareen Pathak As Facebook decides to favor content from friends and family over publishers’ posts, agency buyers are telling clients to focus on influencer content. |
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| Aditi Sangal “You just have to have a balanced portfolio.” |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Max Willens VandeHei talks subscription plans, video ambitions and how it limits its reliance on Facebook. |
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| Ross Benes With Facebook deprioritizing publishers in its news feed, some publishers may turn to traffic resellers to make up for the clicks they've lost. |
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| Sponsored Content GeoEdge Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge. |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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ALL EVENTS |
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