Business publishers are enjoying traffic spikes from LinkedIn, NBC Sports recruits BuzzFeed for the Kentucky Derby, 'We are so slow': European brand marketers on their biggest challenges, Daily eNL
| Axel Springer, which is the latest publisher to take a stand against the duopoly, is taking its message to advertisers that its trust, traffic and technology differentiate it from the big platforms. The platform news isn't all bad for publishers. Business publishers have experienced traffic spikes from LinkedIn since the platform made changes to its news feed and analytics tools. Copyranter sorted through about 100 bad ads from this year to crown the eight worst so far. NBC Sports has recruited BuzzFeed to produce social content around the Kentucky Derby to drive people to watch the event on TV. "You get the agency you deserve": European brand marketers weighed in on agency relationships, internal organization and more at Digiday's first European brand summit. New Stand, a group of high-touch convenience stores found in New York City subway stations, has transformed the underground bodega through partnerships with brands like Urban Decay, our sister site Glossy reports. The Digiday Content Marketing Awards Europe recognize the content that connects brands to audiences, specifically in the European market. Learn about submitting your work here. |
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| Jessica Davies The German publisher plans to capitalize on advertisers’ brand safety by emphasizing its trust, traffic and technology. |
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| Max Willens The business social network said engagement with its news feed is up 40 percent year over year. |
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| Sponsored Content Marin Software The promise of dynamic advertising is to put the right message in front of the right person at the right time. But just WTF is dynamic advertising, and how does it help to bring the ideal message to consumers? Sponsored by Marin Software. |
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| Sahil Patel NBC and BuzzFeed are teaming up to produce social content and TV segments leading up to and during the Kentucky Derby. |
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| Shareen Pathak This week, in Berlin, Digiday brought together 50 executives from brands and technology companies from Germany, other European countries and the United States at our first European brand summit. |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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