| July 12, 2016 |
| | Cadent Makes Deal to Get Data From TiVo | | Cadent, which offers clients access to cable network ad inventory from cable operators, has made a deal to get data from TiVo Research that will enable it to target audiences that are rich with potential customers. GroupMs Modi Media is the first client to use the TiVo-Cadent combination to extend the footprint of an addressable TV ad campaign. Jon Lafayette has the story. | | More |
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