| Broadcasting & Cable Newsletter | |
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| | Upfronts 2017: ABC Talks Up 'Defining Moments' | Katy Perry to be a judge on rebooted 'American Idol' | READ MORE
| WHY THIS MATTERS: ABC said it has a vast array of "defining moments"memorable instances with a lasting impact on viewersat its upfront presentation at Lincoln Center Tuesday. | | Upfronts 2017: ESPN Sets New Lineup of Weekday Programming | Greenberg gets morning show and Jones, Torre re-up | READ MORE
| WHY THIS MATTERS: With SportsCenter ratings challenged, ESPN has been looking to differentiate its studio show hours, giving the hosts more leeway to personalize their programs. | | Nielsen Adding Audience Meters in 140 Markets | The meters are meant to improve over-the-air viewing measurement | READ MORE
| WHY THIS MATTERS: The addition of the new metered homes will improve coverage of broadcast stations and digital subchannels in those markets that set-top box data doesn't cover.
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| Upfront Notebook: Marchese Dons Broadcast Suit and Tie | By Jon Lafayette
| Freshly minted Fox Networks Group ad revenue head Joe Marchese dove into the defense of broadcast TV advertising, while pushing innovations that could make it even more effective. Wearing a tie on stage at the Beacon Theatre during Fox's upfront presentation, which by itself put his credibility in the digital world at risk, Marchese, three days into his new job, took on the task of debunking metrics that seem to argue that digital giants Facebook and Google have reach that rival traditional TV. | READ MORE
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| VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Social TV Conference June 12, 2017 | The Stewart Hotel, NYC Learn More Next TV Summit June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More
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