The latest on TikTokās Supreme Court challenge
| Son of a glitch! We apologize for sending the wrong newsletter this morning. Hereās the right oneā¦ Hereās a prediction for 2025 that comes as no surprise: The C-suite will be firing questions at marketing about their impact and budgets. The good news is marketing is equipped to answer all these questions, especially in the B2B go-to-market ecosystem. Today, contributor Mark Stouse spells out why causal analytics proving GTM value will be a marketerās best friend when the heat cranks up. Also today, editor-at-large Kim Davis gives us the latest on TikTokās Supreme Court challenge ahead of a looming January 19 ban. Chris Wood
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| B2B marketing | | | 2025 will be tough, but it's time to be able to answer the C-suite's questions about the role marketing plays in the GTM eco-system. | | |
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| Social media marketing | | | With not much time to spare before the January 19 ban, TikTok has taken its case to the Supreme Court. | | |
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| Marketing operations (MOps) | | | Overcome talent shortages and inefficiencies with actionable steps to develop and retain top marketing talent. | | |
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| Marketing artificial intelligence (AI) | | | The new marketer is āPosition-lessā empowered to achieve unprecedented levels of efficiency, execution, and personalization. | | |
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| First-party data | | | Navigating todayās complex advertising landscape requires a privacy-first approach. Thatās why MarTech and OneTrust teamed up to create this must-read white paper for marketers. | | |
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| Email marketing | | | Apple's new operating system will bring big changes to how people get and interact with their email. Get ready now. | | |
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| Marketing management | | | Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape. | | |
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| MarTech buyer's guides | | | Whether youāre exploring marketing automation for the first time or seeking a better solution, this guide provides detailed vendor profiles and insights to help you make the right choice. | | |
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| Marketing artificial intelligence (AI) | | | New studies point to gaps stemming from marketing role and company size. And very few marketers want AI "in the driver's seat" just yet. | | |
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| Online survey | | | How satisfied are you with your martech stack? Take five minutes to share your feedback in the 2025 State of Your Stack Survey. Take the survey | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! Take our 2025 State of Your Stack survey and share your vision for your teamās martech stack. Weāll unveil the findings in 2025 and share them with the community. | | |
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