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March 28, 2023
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Top News
Older adults who have built equity over many years are in the best position to purchase homes in today's roller coaster market, NAR data shows.
Full Story: REALTOR® Magazine (3/28) 
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Best Practices in Sales & Marketing
Put your architectural knowledge to the test. Check out this guide to the most common home styles and see how much you know.
Full Story: REALTOR® Magazine/Architectural Styles (3/28) 
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Getting sales teams off to a good start requires clearing the decks to make their jobs easier, ensuring open communication with you and not ignoring accountability, writes Loyd Ford of Rainmaker Pathway Consulting, or RPC. The best sellers learn from their managers and also go above and beyond through creativity and forward progress, Ford explains.
Full Story: Radio Ink (3/26) 
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Real Estate Trends
There is a clear geographic divide in the country's housing market, with major metropolitan areas in the western US seeing home prices fall in January even as those in the eastern US saw home prices rise. The divergence may be related to local differences in supply, affordability and job availability.
Full Story: The Wall Street Journal (3/27) 
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The rise in home values in recent years has widened the gap between what it costs to own versus rent a home. According to this analysis by the National Multifamily Housing Council, it costs $1,176 more monthly to buy.
Full Story: CBS News (3/27) 
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Technology & Innovations
How marketers can use AI to help with video content
(Pixabay)
Chris Lavigne, head of production at Wistia, talks about how artificial intelligence, including generative AI like ChatGPT, can help marketers create video content. Lavigne explains how ChatGPT can assist with script writing and how tools such as Runway and Descript speed up the editing process.
Full Story: HubSpot (3/27) 
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Business Wellness
NAR members make a difference in their communities every day. The REALTORS® Are Good Neighbors program shares heartwarming stories on social media.
Full Story: REALTOR® Magazine/Culture Scan (3/6) 
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Executives involved in recent high-profile bank collapses invested in fixed-income products, assumed rates would stay low and ignored concentrated risk, financial planner Hal Bundrick writes. Bundrick outlines how to learn from these mistakes and avoid similar money-management failures.
Full Story: MarketWatch (tiered subscription model)/NerdWallet (3/27) 
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Fair & Equitable Housing
State lawmakers in Washington are planning a $704 million investment in affordable housing statewide, including $400 million for the Housing Trust Fund and $175 million for emergency housing.
Full Story: The Columbian (Vancouver, Wash.) (tiered subscription model) (3/27) 
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Legislation & Regulation
Though the US banking system has stabilized after the failure of Silicon Valley Bank, experts say the crisis could ripple through the economy for months or years to come. A Federal Reserve survey of loan officers found that 40% had tightened business lending standards, which could put a damper on spending, hiring and other activities.
Full Story: Axios (3/24) 
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Unless policymakers adopt new initiatives to boost labor force participation and increase productivity and investment, the global economy could enter a "lost decade" of economic growth, according to the World Bank. These kinds of efforts could increase potential GDP growth to 2.9%, above the 2.2% annual growth the World Bank predicts could otherwise occur through 2030.
Full Story: Reuters (3/27) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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