Self-expression, identity, and the thrill of being seen—Bách embodies the next wave of style in Dsquared2’s Icon New Generation SS25 campaign.

Captured through the lens of Giampaolo Sgura, the visuals blur the lines between reality and the digital world, playing with intimacy, movement, and desire.

With a glitch-infused post-punk energy, this campaign isn’t just about fashion—it’s a statement.

A manifesto for a new generation rewriting the rules of self-expression. Are you ready to step into the future?