Back to Basics: Social media marketing for your brokerage | How to connect with customers in their environments | How AI can transform out-of-home marketing
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Best Practices in Sales & Marketing
How to connect with customers in their environments David Brock emphasizes the importance of "getting out of the building" to truly understand customers because engaging with customers in their natural environments provides deeper insights into their needs and work experiences. He suggests practical ways for businesses to connect with customers, such as visiting their workplaces, attending industry events and fostering open communication. Full Story: Partners in Excellence Blog (10/30)
AI is set to revolutionize out-of-home advertising by offering enhanced data analytics capabilities, writes James Weiss, managing director of Big Drop. Its real-time data processing allows marketers to adjust campaigns instantly based on factors like weather and traffic, offering an unprecedented level of responsiveness, Weiss writes. Other AI benefits for OOH includes improved personalization through data analysis and more accurate attribution. Full Story: SmartBrief/Marketing (10/30)
Canada agent raises $1M for daughter’s foundation Canada-based agent Bruce Johnson, a 2019 Good Neighbor Award winner, reached his goal of raising $1 million for his daughter’s foundation—with the help of his fellow real estate professionals and community. Full Story: REALTOR® Magazine (11/1)
Career-boosting time NAR NXT kicks off in one week! Member Services Liaison Gary Rogers and Meeting & Conference Chair Harrison Beacher share why they keep coming back to NXT—and how to make the most of your time at NAR’s big annual event. Full Story: REALTOR® Magazine (11/1)
Technology & Innovations
Tech innovations reshape real estate Technology is transforming the real estate industry, with virtual tours, augmented reality and online listings making property searches more efficient. Big data analytics help agents understand market trends, while mobile apps and drones enhance marketing and productivity. The rise of smart home technology and social media marketing is also significant, as is the shift to remote work, which is influencing property preferences. Full Story: The Science Times (10/31)
Business Wellness
HR leader: Future requires employees to think critically The future of work will require a fundamental shift in how employees learn, unlearn, and adapt to new technologies and processes, says Red Hat Chief People Officer Jennifer Dudeck, who emphasizes the need to teach employees about critical thinking to navigate changes. She highlights the role of leaders in fostering a workforce that can evolve with advancements such as AI, which will alter managerial expectations and demands. Full Story: People Matters (India) (10/25)
News from NAR
Fair & Equitable Housing
Nevada housing crisis calls for regulatory reform Nevada's zoning laws heavily favor single-family homes, limiting the development of higher-density housing like apartments and townhomes. This restricts the housing supply in areas of high demand, creating a significant barrier for developers. Full Story: Nevada Business Magazine (11/2024)
Legislation & Regulation
Private credit: Meet the $2T challenger to the banks Private credit has surged to nearly $2 trillion in assets under management over the past decade, becoming a formidable competitor to banks. At the same time, the sector is evolving beyond high-yield and mid-market loans to investment-grade and diversified lending. In addition to positioning itself as an alternative to traditional lenders, private credit is also partnering with banks on some transactions. Full Story: Barron's (10/29)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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