Bad Leads That Bog Down Dealers

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NOVEMBER 28, 2019

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Bad Leads That Bog Down Dealers

Auto dealerships on average can waste as much as 11 hours a month chasing dubious leads, an Autotrader whitepaper says.

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Customers Often Lost in the Lot

Most people who use online configurators to build a vehicle of choice “will not find it on the dealer lot,” says J.D. Power’s Bernardo Rodriguez.

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More Than Their Elders, Young Luxury Car Buyers Seek Status

A Pinterest survey delves into what motivates premium car purchasers.

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