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EIU: Introducing the Asian millennial
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| According to the Economist Intelligence Unit, Asian millennials are in a league of their own. |
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| This report – the first of two parts – explores why Asia’s digital millennials are “mobile, social and borderless”. |
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| After surveying 826 millennials across 12 countries in Asia and the West, the EIU found that Asian millennials are much more likely than their Western counterparts to: |
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| | • | Be heavier users of chat/messenger services and use those and other social networks to influence their purchasing decisions and those of others. | | | • | Have adopted mobile e-payments faster, selecting it as their favoured means of payment (over debit cards, still the most popular method in the West). | | | • | Have deeper and broader tastes, stretching from local and global, making their preferences both complex and unpredictable. |
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| Understand ways in which the consumer behaviour and digital habits of millennials in Asia converge or diverge from those in other parts of the world. |
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| | | | | AmCham: Singapore remains a valuable regional hub for American businesses
According to the ASEAN Business Outlook Survey 2019, more than half of US businesses operating in Singapore plan to expand their operations locally. A key barometer of US business sentiments in SEA, the annual survey revealed respondents’ confidence in Singapore, evident from the increasing satisfaction in 12 out of 16 business environment factors assessed. | | Read more |
| | | Bain & Company: Understanding Southeast Asia’s middle class
How has Southeast Asia’s middle class transformed in the digital age? Has their consumption behaviour evolved and what influences them? Partners from Bain & Company collaborated with Facebook on an extensive research project, surveying 12,000 digital consumers across the region, to better understand the segment. Find out how you can serve this exploding market of 350,000 new middle-class consumers today.
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