Balance privacy and personalization to build stronger customer relationships
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Hi there, Providing transparency and control over data builds customer trust and enables personalization. This guide explains how to leverage consent and preferences for marketing success. With the right consent and preference strategy, you can boost lifetime value, lower acquisition costs, and drive new levels of personalization. Discover best practices for using first-party data while respecting customer privacy. In this white paper you'll learn: Key privacy regulations and consent requirements for marketing How to configure consent experiences across web, mobile and connected devices Tips for unifying consent data with your marketing stack to power relevant campaigns
