| | News for Today's Top Marketers |
| | | Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand Revisiting the pith helmets, Jeeps and life-size giraffes By Robert Klara Mel Ziegler still recalls the day in the early 1980s when he and his wife, Patricia, opened the most unusual clothing store Beverly Hills, Calif., had ever seen.
Read more » | | | | | | | | | | | 5 Experiential Marketing Activations From SXSW That You Need to See Budweiser, Suicide Squad, American Greetings and more By Kristina Monllos South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for ...
Read more » | | MLB and New Era Are Reminding Baseball Fans That Opening Day Is Almost Here And they should put their caps on By Christine Birkner With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate. To harness that excitement, MLB and New Era, the official cap of MLB, launched ...
Read more » | | The 10 Most Watched Ads on YouTube in February Hyundai drives off with the glory in a race of Super Bowl spots By Tim Nudd Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner, placing ...
Read more » | | | | | Hennessy Tries to Capture the 7 Flavor Notes of Its X.O. Cognac in Visuals and Sound Who says you can't find anything at the bottom of a drink? By Angela Natividad DDB Paris debuts its first-ever work with Hennessy, "Odyssey XO," a journey through the different notes of Hennessy X.O. Cognac, directed by Nicolas Winding Refn, who also made the films Drive and Only God ...
Read more » | | Two British Creatives Posted Refugee 'Homes' on Airbnb to Raise Money for Relief But is it helpful or harmful? By David Kiefaber To bring attention to the awful conditions of the infamous refugee camp in Calais, France, colloquially called "The Jungle," London-based creatives Jason Scott and Joris Philippart listed examples of ...
Read more » | | Huggies Revisits the Baby Whose Ultrasound It 3-D Printed for a Blind Mom Can real hugs match virtual ones? By David Gianatasio Sequels are tough. Ultimately, they're rarely evaluated on their own terms. The mere existence of a sequel, in most cases, means something noteworthy, and oftentimes excellent, came before. So from the start, ...
Read more » | | | | |
| You must be a Brandweek fan, because you're currently subscribed to the Brandweek Newsletter as To update your newsletter preferences, .
If you want to unsubscribe as a Brandweek fan (and miss out), . Adweek, 825 8th Avenue 29th Floor, New York, NY 10019
| |
|
