According to several publishers, Apple News+ is off to a rough start. Bytedance, a now 40,000 global company, has been building a U.S.-based team with offices in Los Angeles, San Francisco, New York and Chicago. For Digiday+ members: Two years after Diageo told media owners it plans to get stricter on who it buys ads from, the stance has left the advertisers with fewer publishers to buy them from. Meredith has premiered 14 shows on Instagram's IGTV to date and plans to debut at least six more by mid-summer. IAB Tech Lab has released more anti-fraud tools: Sellers.json and OpenRTB Supply Chain Object. Here's a primer. Are you a brand or agency executive? Apply here to see if you qualify to join us at the Digiday Future of TV Summit with a complimentary pass. |
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| Max Willens Issues with vendors, confusing navigation, favoritism and monetization puzzles top an early list of gripes. |
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| Kerry Flynn Bytedance, a now 40,000 global company, has been building a U.S.-based team with offices in Los Angeles, San Francisco, New York and Chicago. |
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| Sponsored Content Viant In 2019, it's not enough to market to millennials as a whole -- the savvy marketer knows to get specific and focus on subsets with pinpoint accuracy. With a deeper understanding of African-American millennials in particular as outlined in this report, your business can better understand how to reach this large and powerful audience. Sponsored by Viant. |
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| Seb Joseph Diageo hosts "media days" in several markets where commercial execs from publishers are invited to discuss their ability to meet 10 criteria. |
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| Tim Peterson Meredith has premiered 14 shows on Instagram’s IGTV to date and plans to debut at least six more by mid-summer. |
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| Sponsored Content Cxense Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense. |
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| Sponsored Content Unruly At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues of complicated supply chains, self-policing and a lack of global guidelines on transparency. However, it's not all doom and gloom -- many companies are working hard to clean up the ad landscape by bringing transparency and trust back to the industry. Sponsored by Unruly. |
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