| | | | | BBDO Launches an Eye-Opening Campaign to Name More American Landmarks After Women 92% of outdoor monuments are dedicated to men By Patrick Coffee Half of the 320 million-plus people living in the U.S. today are female, yet only 8 percent of outdoor public statues in this country are dedicated to women. The same imbalance applies to street and building names, and other monuments. But if you weren't aware of the gender disparity, you're not the only one. BBDO...
Read more » | | | | | | | | | | | FCB Aims to Unite Its Global Teams With New Worldwide Creative Partner CAA, Ogilvy vet Fred Levron takes the helm By Patrick Coffee Today FCB announced the creation of a new worldwide creative partner job based in Paris. Fred Levron, a French native who spent 11 years at Ogilvy & Mather Paris, joins the Interpublic agency to fill the position after serving as executive creative director at sports and entertainment powerhouse Creative Artists Agency in Los Angeles. He...
Read more » | | Minneapolis-Based Fallon Is Opening a New York Office Will focus on beauty, fashion and luxury brands By Katie Richards Minneapolis-based agency Fallon announced plans today to open a New York City office. The space will be located in SoHo at 375 Hudson. The new office will specialize in beauty, fashion and luxury brands especially following the agency's acquisition of New York creative agency AR. Fallon acquired all of AR's accounts, which includes Revlon and...
Read more » | | What Happened When Kind Had to Throw Out the Wrapping That Made Its Snack Bars Famous Brand solves a very sticky packaging problem By Robert Klara If you've been to a deli, stood on a grocery checkout line, bought a coffee at Starbucks or visited the snack bar on an Amtrak train, chances are you've seen a Kind bar for sale--and we mean really seen one. The ubiquitous, all-natural fruit and nut bar is known for its crystal-clear wrapper that puts...
Read more » | | | | | Mattel Picks Publicis Groupe to Continue Its Digital Marketing Evolution Mediavest | Spark and DigitasLBi will handle U.S. media By Patrick Coffee Toy giant Mattel has picked a Publicis umbrella group to run its U.S. media business after a review. Mediavest | Spark will now handle planning and offline buying, while DigitasLBi runs digital media, programmatic buying and content production. The two will collectively go by the name Team Mattel in yet another iteration of Publicis' "Power...
Read more » | | Hyundai’s Super Bowl Ad Is Called the Most ‘Effective’ in Emotional and Practical Metrics Unruly's ranking measures everything from brand perception to purchase intent By Tim Nudd Video ad tech company Unruly introduced a new combined metric this year, EQ Score, to rank ads based on their "likely emotional, social and business impact." Applying the EQ Score to the Super Bowl LI commercials, Hyundai came out on top--creating what Unruly called the "most effective ad" of Sunday night. Unruly used a survey...
Read more » | | Re/Max Agents Are House-Sellin’ Know-It-Alls in These Fun Ads Directed by Roman Coppola Hit the bricks, subway tile! By David Gianatasio Camp + King portrays Re/Max agents as helpful know-it-alls in these cute ads directed by Roman Coppola. "We were inspired by house hunting/DIY shows where they always focus on the latest trends," agency creative director Rikesh Lal tells Adweek. "The home-buying process is heavily influenced by these shows, so we played into that culture to...
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