Proving the value of your marketing efforts has never been easy. Yes, you can report on activity and success—but making a link between the two has always been difficult.
Data management platforms can help you segment your market more effectively and build more effective campaigns. Advanced analytics can then help you to measure and attribute responses far more effectively from a permanent body of evidence.
Read ‘The guide to marketing accountability’, to learn how building a base of knowledge about your prospects can help you target them more effectively, and also more effectively attribute revenue to marketing efforts.
