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How to use AI to design the customer experience

Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.

Boosting consumer engagement with next gen chat bots

Stop implementing; start planning. Forrester Research shows that while messaging platform chatbots can be effective, the customer experience is too often unacceptably poor. And while it’s not a big deal when you’re ordering a pizza, the stakes are far too high for financial institutions to go all in on this generation’s chatbot technology without the right planning. Join this free VB Live event to learn how to reap the rewards of future fintech AI innovation — and get it right the first time.

Mobile game statistics every publisher needs to know for 2017

With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.

Scaling infrastructure for global multiplayer games without going broke

How are you going to reach new players in new regions with your current team and budget?  You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.

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