Essential steps to successfully sell a property outfitted with smart technology, using insights from a home that was recently listed for sale. Full Story: REALTOR® Magazine (8/18)
Become the go-to media source There's a change in your market—an interest rate shift, the entrance of a big employer, a zoning reform—and a local journalist reaches out to you with questions on how it'll impact property sales. Do you bite? Full Story: REALTOR® Magazine (7/19)
Brands tap into anime to court Gen Z Brands are tapping into the popularity of anime to engage Generation Z, such as IKEA's "Find Your Slice of Life" TikTok series created with Ogilvy and Nissan's videos based on LoFi Girl that gained more than 12 million views within two months. Sparks & Honey's Hannah Hickman attributes Gen Z's anime interest to an unprecedented access to global cultures, and says marketers should have a "real respect for the genre" and look to create more anime-style content, "not just ads." Full Story: Marketing Brew (8/21)
Report: Growth of social media video watch time slowing Consumers will spend 56.4% of their time this year on social media viewing videos, up from 33% in 2019, but the growth rate is slowing, reports Insider Intelligence. The research firm suggests brands refrain from relying too heavily on social video ads, balance them with image ads and experiment with sponsored creator content on the text-based Threads social platform. Full Story: Insider Intelligence (8/21)
How will AI impact your industry now – and in the future? AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. Register Now
Higher interest rates dim enthusiasm for jumbo mortgages Rising interest rates and other factors have lessened the appetite of banks to provide so-called jumbo mortgages to clients, who are now seeing rates rise faster for these loans than for regular-sized mortgages. In addition, the Mortgage Bankers Association reports that the availability of these jumbo mortgages has been in decline for three months. Full Story: The Wall Street Journal (8/21)
Technology & Innovations
Industry, regulators highlight deepfake fraud threat Regulators, law enforcement and financial industry leaders are raising concerns over the proliferation of sophisticated scam techniques, including AI-generated voices and deepfake masks. Cybercrime costs are predicted to hit $8 trillion in 2023, posing a significant threat to the global economy and underscoring the urgent need for increased vigilance and countermeasures. Full Story: Bloomberg (8/21)
NAR Treasurer Greg Hrabcak (National Association of REALTORS®)
REALTORS® are in the black, and the association is prepared for possible financial headwinds ahead. Watch NAR Treasurer Greg Hrabcak's third-quarter update.
Fair & Equitable Housing
Maui fires add to challenging housing situation The recent wildfires in Maui, which killed over 100 people and destroyed more than 2,000 homes and businesses, have exacerbated an already acute housing crisis on the island, particularly affecting the working class. The disaster underscores the broader issue of climate change making the affordable housing crunch worse across the U.S. Full Story: CNN (8/21)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
