Businesses are overlooking the value of incorporating behavioural economics when designing the customer experience (CX) of their brand websites.

Combining small design details, strategic page placement, and memorable content to not only communicate information to potential customers, but show that you understand exactly what their needs are in that stage of their search journey, is a valuable investment for driving future revenue, and providing a leading CX.

Emotions and sentiment drive value for your business, and decisions should be taken to evoke these emotions related to your product or service. They will help you best empathise with your customers and identify which emotions you could be using in your site design and content strategies.

Sponsored by Merkle

We ask three digital marketing and ecommerce leaders to sketch the marketing team of the future.

• Where will their skillsets lie across strategy, design and data?
• How will they organise for customer-centricity? How will they recruit for it?
• Where will they work and how will they work together?
• Creativity, diversity, entrepreneurialism, empathy - what drives their success?
• What is the future of marketing and ecommerce alignment?