Wards Intelligence Update

April U.S. Light-Vehicle Sales Weaker Than Expected; Still Up from March

Slightly weaker-than-expected results likely were rooted in retail volume, probably caused by the strong inventory mix of higher priced vehicles...

Behold the Cockpit’s Brave New Materials

The push for sustainable interior materials is not new, but Sage Automotive Interiors’ Julie Jacobs says consumer demand is fueling...

World Sales Tumble 14.6% in March

All regions posted declines, with Europe (-24.9%) sinking the lowest. Year-to-date, global vehicle sales dipped 6.9%.

The Biden Plan on BEVs: Is It Enough?

The administration has set an aggressive target for half of all U.S. new-vehicle sales to be battery-electrics by 2030. To...

Electrified Vehicles Near One-in-Four Global Deliveries in March

Global light-vehicle deliveries of all electrified vehicles (xEV) posted record volume and market penetration in March, but there is some...

Toyota Upgrades ADAS Capabilities in First BEV

Toyota enhances their Teammate Advanced Drive and Advanced Park capabilities with improved sensors, better detection and a Safety Sense package...