Ben & Jerry's announces podcast on racism; Tips for building your career; Successful survey tactics; Employees eye work/life balance; and more

DAILY SCOOP

Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.

BRAND JOURNALISM

5 tactics for successful survey research in times of uncertainty

With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.

RESEARCH

Report: 36% of employees would take a huge paycut for better work/life balance

New data reaffirms that cash is just a slice in the worker well-being pie.

A DAY IN THE LIFE

How Katharina Plath sees opportunity with virtual events

The pandemic has forced us to innovate and adapt—which provides an opening for enterprising communicators to engage and reach new audiences.

PR INDUSTRY

9 ways to climb a shaky career ladder

Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond.

DAILY SCOOP

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.

STORYTELLING

Why and how to embrace multimedia storytelling

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets.

DIVERSITY AND INCLUSION

Simple steps everyone can take to begin engaging the black community

Make it more than a moment—make it a movement.

CRISIS COMMUNICATIONS

10 imminent changes and challenges for communicators to anticipate

To stay relevant, prepare your company or client for the new era of cyber breaches, risk management, and bold political stands.

PR INDUSTRY

Why ‘connections’ are important now more than ever

Ahead of Communications Week 2020, founder Tiffany Guarnaccia breaks down the theme of ‘connections’ and how modern pros are adapting to a radically new environment.

DAILY SCOOP

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.

COVID-19

Is humor the answer for getting consumers to wear a mask?

A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience.

CRISIS COMMUNICATIONS

Study: 56% of workers ‘dread’ work in the morning

Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

COVID-19

5 ways the COVID-19 pandemic is changing media relations

With social distancing and remote work on the rise, are best practices for reaching out to reporters changing?