Ben & Jerry's strong statement; Leadership and trust during COVID-19; How new remote voting rules affect public affairs; and more

DAILY SCOOP

Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400

Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.

EXECUTIVE COMMUNICATION

How leaders’ reputations can either shine or decline during COVID-19

Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.

PR INDUSTRY

Remote lawmaking changes the game for public affairs pros

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets.

PR INDUSTRY

How to think about events during the rest of 2020

With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.

RAGAN AWARDS

Don’t miss Wednesday’s Top Women in HR Awards deadline

Ragan will recognize the most influential female HR professionals. Nominate yourself, your colleagues or your clients by this Wednesday, June 3!

EMAIL

Journalists reveal what makes them open your email pitches

Having a hard time getting through to your target outlet? Consider these essential steps.

THE CONSULTANT IS IN

How businesses can address and remedy systemic social injustices

Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.

BRANDING

6 tips for building a compelling digital brand

William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed.

CRISIS COMMUNICATIONS

How your comms can mitigate disinformation

During these difficult times, its more important than ever to highlight and share accurate, relevant messages. Here are some tips to help fight the chaos.

DAILY SCOOP

Spotify adds silent tracks for #BlackoutTuesday, Facebook donates $10M amid employee criticism, and Starbucks embraces conversation

Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.

MEASUREMENT

Measurement experts: Solid metrics and trust go hand in hand

Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’

COVID-19

How COVID-19 rewrites the cultural rules of connection

This crisis is changing what consumers want from brands and changing the social contract for how we interact with each other.

RAGAN AWARDS

Showcase your comms campaigns, publications and events

Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is Friday, June 19.

CRISIS COMMUNICATIONS

Amid unrest, CEOs and brands denounce racism in Floyd killing

Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.