Get to know your consumers AND your competition with 1 report!
| Get to Know Your Consumer | | Utilize the 17 consumer survey data charts in this report to answer the following questions: Where are people buying functional food and beverages? What is stopping new consumers from trying new functional consumables? What do consumers look for in functional food and beverages? |
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| Get to Know Your Competition | | This report has dozens of market manifestation product profiles showing the most innovative and adaptive brands in the business today. See which products have mastered consumer convenience, mass production, condition specific messaging, and more. |
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| Consumers Segments to Look Out For | | To find customers with an open mind and willingness to stray from the tried and true supplements, look no further than Millennials and Gen Z. More than 50% of Zoomers are eating functional foods, and Millennials are out-purchasing the other generations by over 10% in functional food and beverages. See the full list of available snapshots here. |
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