Conductor took on the challenge of identifying industry-specific benchmarks for organic search in 2024 to help brands better evaluate the effectiveness of their organic SEO & content strategies and learn how to adapt accordingly.

They analyzed over 800 domains from leading brands. Each domain was categorized into 7 industries and then further segmented into 26 subindustries to identify traffic trends, top content providers, and more at a granular level.

The findings in the report add a layer of industry-specific benchmark data to the information provided by integrated website analytics like Google Analytics. It also provides key context for evaluating your efforts, identifying accurate KPIs, and implementing the right strategies to drive results.