| Three key ideas shaping customer relationships in the new age of experience With customer needs being ever-evolving, businesses need to be adaptable and customer-centric in order to avoid being left behind.
With this in mind, Merkle has launched its 2022 imperatives, focusing on three key ideas that will aid businesses on their journey of customer experience transformation:
– the need to expand your vision for customer data,
– measurement as a catalyst for change;
– and commerce experiences to drive next-generation loyalty. Sponsored by Merkle. | 