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Best and Worst Super Bowl Ads: A Bonus Adweek Podcast Episode Let's talk celebs, boycotts and big trends By David Griner Super Bowl LI is in the books, but there's still plenty to say about this year's crop of ads--and the social snark brands were dishing out in real time. In a bonus episode of Adweek's weekly podcast, "Yeah, That's Probably an Ad," our panel recaps the night's wins, losses, controversies and baffling brand moments. On...
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Droga5 Hires Its First Chief Intelligence Officer Amy Avery is a data and analytics veteran By Katie Richards Droga5 has added a new role to its senior leadership team. Today the agency announced Amy Avery as its first chief intelligence officer, effective immediately. Avery brings with her years of experience in data and analytics. In her most recent role Avery headed up J. Walter Thompson's worldwide analytics practice, and before that she was...
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Cannes Lions Parent Company Buys MediaLink The firm will join Ascential's information services division By Katie Richards Today the parent company of the Cannes Lions Festival of Creativity, Ascential plc, announced plans to acquire 100 percent of U.S. advertising and marketing firm MediaLink in a deal valued up to $207 million. The deal is expected to go through by the end of the month. Once it has cleared, MediaLink will join Ascential's...
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Eggo Partnered With Stranger Things for Netflix’s Surprise Super Bowl Hit The frozen waffle brand couldn't resist the opportunity By Kristina Monllos Eggo's unexpected appearance in the Super Bowl was not an accident. The Kellogg brand worked with Netflix on the spot, which appears to be an ad for the frozen waffles brand before it is revealed to be a teaser for the second season of the hit show Stranger Things. Eggo became a part of the...
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Even in a Divided America, Super Bowl Advertisers Seemed to Double Down on Politics Messages of diversity and acceptance spark praise and boycotts By Patrick Coffee Some may have hoped that Super Bowl LI would provide a respite from a period of deep political division in America. But that was not the case on Sunday night. Industry leaders like StrawberryFrog CEO Scott Goodson told Adweek that "lots of Americans were frustrated by the election" and simply wanted to be entertained, yet...
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How Alfa Romeo Vanished From the U.S., Only to Return as One of 2017’s Biggest Super Bowl Advertisers A fast, stylish and troubled nameplate makes a play for American drivers By Robert Klara Fiat Chrysler's decision to run three Super Bowl ads--and devote all of them to Alfa Romeo--makes it clear the automaker has gotten serious about promoting its legendary Italian brand. Make that its legendarily troubled Italian brand. The exotic stepchild of Fiat Chrysler Group, which includes Jeep, Dodge, and RAM truck, Alfa Romeo is in the...
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DigitasLBi Names Nigel Vaz Global President Agency's global CEO Luke Taylor resigns By Katie Richards Today Publicis Groupe's digital division, Publicis.Sapient, named Nigel Vaz as global president of agency DigitasLBi. The agency's former global CEO, Luke Taylor, resigned from his role making room for Vaz's promotion. Vaz currently leads Publicis.Sapient in Europe and Asia and will continue to manage those regions in his new position. "I'm thrilled to step into...
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