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May 20, 2024

Today's sponsor:

The Best Email Marketing Tells a Story

Matt Ragland is a 10-year email marketer, first at ConvertKit and now at Good People Digital, the Nashville-based agency he launched in early 2023. His approach to superior email performance is storytelling.
He told me, “Brands that excel at email marketing frequently tell a story to their ideal audience.”

In our recent conversation, he and I addressed storytelling tactics, email design, automation strategies, and more. Our entire audio is embedded below. The transcript is condensed and edited for clarity.
The entire audio of our discussion is embedded below. The transcript is condensed and edited for clarity.
Eric Bandholz: Who the heck are you?
Matt Ragland: I run an email marketing and course-launch agency called Good People Digital. We work with creators and ecommerce providers. We build email and launch newsletters, usually for courses and information products. I’ve been in the email game for almost 10 years.
Read article >

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🔥 Today's Great Ecommerce Idea

Master Storytelling, Automation

"Adopt storytelling techniques to resonate with audiences, integrating products into captivating narratives for authentic engagement and increased sales." - Matt Ragland, Good People Digital

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