Beat market headwinds with new strategies It's a challenging time for real estate professionals, but there's a lot of opportunity — you just have to build the right marketing strategy to uncover high-value leads. Click here to read the newest eBook that offers 12 digital marketing strategies proven by the most successful investors to ensure your efforts have a positive return.
The priceless value of customer service Businesses must prioritize customer service rather than focusing solely on revenue, writes Scott Steward, citing McDonald's as an example. "If we can get back to the fundamentals—knowing our 'Why,' treating customers like gold, and yes, keeping ... restrooms clean—we set the stage for a kind of success that's not just profitable, but also meaningful," Steward writes. Full Story: Medium (tiered subscription model) (9/24)
Get on board: 2024's top 10 trends have already started Business trends that bubbled to the surface in 2023 will hit full boil in 2024—such as evolving generative AI, which must be balanced with more vital leadership soft skills—and leaders should start riding the waves now, writes Bernard Marr, a futurist and business and technology adviser. The data economy, flexible work environments, customer experience and personalization at scale are among Marr's top trends. Full Story: Forbes (tiered subscription model) (9/25)
Some marketers aren't bowing to DEI backlash Tillamook, Procter & Gamble and other brands remain focused on diversity, equity and inclusion, despite consumer backlashes and political and economic pressures. 5S Diversity's Antonio Lucio warns marketers against pulling DEI efforts as it would be contrary to "the fundamental, tectonic shifts that are happening in the composition of our society." Full Story: The Wall Street Journal (9/25)
How digital trust can be shaken by AI chatbots Sampa David Sampa looks at security challenges AI chatbots bring and how they can affect digital trust, including data integrity and identity. Sampa recommends informing users about how chatbots operate, encrypting data and limiting access, and offering human moderation as "a trust-enhancing safety net." Full Story: ISACA (9/25)
Denver's homelessness issue frustrates businesses The challenges related to rising homelessness in Denver have led Independence Institute CEO Jon Caldara to take is protest over the issue to the front steps of city hall. The city is building 11 "micro-communities" to help provide housing. Full Story: The Washington Times (9/25)
Legislation & Regulation
Dimon: Geopolitics biggest risk facing global economy Jamie Dimon, CEO of JPMorgan Chase, has identified geopolitical tensions arising from Russia's invasion of Ukraine as the foremost global risk, surpassing concerns about inflation or a U.S. recession. In an interview, Dimon emphasized the uncertainty surrounding the impact of the Ukraine war on the global economy and international relationships, highlighting the need for preparedness amidst ongoing geopolitical turbulence. Full Story: CNBC (9/26)
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